About the Brand
Fieldcrest has been the choice for quality bedding and bath since 1893. A brand rich in heritage, Fieldcrest provides consumers with soft, luxurious, elegant linens at a great price.
Exclusive to Target in the US, one of North America’s top retailers, Fieldcrest is reaching more homes as it expands across diversified categories. Fieldcrest products include fashion bedding, bath towels, rugs, basic bedding and sheets. Fieldcrest is Livable Luxury.
Brand Positioning:
Women of all ages, with a focus on brides
Quality that a consumer can trust, at a smart price-point
- Exclusively sold at JCPenny
- Internationally distributed in Canada, Europe, the Middle East, New Zealand, South America, and Southeast Asia
For updates & more information on Fieldcrest, please visit us at www.fieldcrest.com.
