Brand management company Iconix Brand Group, Inc. today announced an extension of its existing licensing deal with Bycop SAL, a leading manufacturer, importer, exporter and distributor in the home textile industry in the Middle East and Gulf Cooperation Council. Iconix Brand Group, Inc. and Bycop SAL have renewed their current licensing agreement for an additional ten years, through 2039. The deal includes four home brands owned by Iconix Brand Group, Inc., Cannon, Charisma, Fieldcrest and Royal Velvet. Under the extension, Bycop SAL will continue to have the license to design, manufacture and distribute all four brands in the bed, bath, nightwear, underwear and loungewear categories in the Middle East and Gulf Cooperation Council. Bycop and Iconix first began working together in 2002.

“Bycop looks forward to continuing our longstanding partnership with Iconix Brand Group and their portfolio of heritage home brands,” said Levon Nazarian, president of Bycop SAL.  “We’ve had great success with the Cannon, Charisma, Fieldcrest and Royal Velvet brands in the Middle East and we are excited to further cultivate these brands in collaboration with Iconix.”

“We see a substantial opportunity to further advance and develop our home business both domestically and internationally,” said Bob Galvin, president and chief executive officer of Iconix Brand Group, Inc. “Working with exceptional long-term partners like Bycop will help our home brands reach their full potential.”

Cannon, Charisma, Fieldcrest and Royal Velvet are four of almost 30 brands owned by Iconix Brand Group, Inc.

About Bycop SAL

Established in the late 1970’s, Bycop SAL is a leading manufacturer, importer, exporter and distributor in the home textile industry in the Middle East and Gulf Cooperation Council. Bycop believes that comfort, style and quality are fundamental characteristics of home furnishings. The company offers a wide variety of bed and bath products from the most recognized brands to satisfy different industries including household, medical, hospitality and retail.

Bycop covers a vast geographical area through its companies in the UAE, Kuwait, Iraq, Saudi Arabia and Oman. Bycop has the license for a variety of brands such as Cannon, Fieldcrest, Disney, Waverly and Charisma. Bcycop also markets private label brands including Valentini, Royale, Dream, Savoy and Classic.

Iconix Brand Group, Inc. (NASDAQ: ICON) has appointed Fashion Footwear as the new footwear licensee in the United States and Canada for Danskin, the aspirational women’s activewear brand. Under the new licensing deal, Fashion Footwear will design, manufacture and distribute Danskin’s line of lifestyle and athleisure footwear, with the first collection launching for the Fall 2019 season. Designed to support modern women as they move through their active lives, the new Danskin footwear collection is launching in August 2019 with similar retail distribution to Danskin’s activewear collection and will also be available on Danskin.com later this year.

“Danskin has strong brand awareness and with the ongoing popularity of athleisure, we have a significant opportunity to grow the brand through new licensing partnerships that will bring Danskin into more categories and territories,” said Bob Galvin, president and chief executive officer of Iconix Brand Group, Inc. “Partnering with Fashion Footwear for Danskin’s new footwear is part of our strategy to take advantage of Danskin’s substantial brand equity.”

The new Danskin footwear collection includes styles for women’s active lifestyles, featuring a versatile color palette and modern silhouettes. Key silhouettes include ballet flats and stretch mesh sneakers, in both slip-on and lace-up variations.  The color palette spans from feminine white, gray, metallics and nude, to sporty with pops of bright pink and neon green. The collection is positioned at an accessible price point, with retail prices of $50 and under.

To learn more about Danskin, visit Danskin.com and follow the brand on its social media via handles @DanskinApparel on Instagram and @Danskin on Facebook and Twitter.

About Danskin

Danskin, owned by Iconix Brand Group, Inc., has been the authority in dance since 1882. From its start selling hosiery to ballerinas, to outfitting the Radio City Rockettes and New York City Ballet, Danskin has been the standard in dance for more than 135 years. Today, Danskin has evolved from a traditional dance apparel brand to an aspirational activewear brand for the modern woman. Danskin exists to enable powerful feelings of expression through movement and is committed to creating products that support today’s woman as she moves through her active, engaged, dynamic life.

For updates and more information on Danskin, please visit us at www.danskin.com.

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NEW YORK, March 2, 2016 /PRNewswire/ — Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix” or the “Company”) today announced that it has sold the rights to the Badgley Mischka IP to Titan Industries, Inc. (“Titan”) in partnership with the brand’s founders, Mark Badgley and James Mischka, and the apparel licensee MJCLK LLC for $16 million in cash.

Iconix acquired the Badgley Mischka IP in 2004, and the Company has decided to sell the brand since the time and resources required to properly support it are not in line with the rest of the Iconix portfolio. Today, Iconix has a portfolio of over 30 brands, and the Company is focused on those brands that generate significant volume through both direct-to-retail relationships and global networks.

Peter Cuneo, Chairman and Interim CEO of Iconix, commented, “As part of the comprehensive review that we have been conducting over the past several months, we have been evaluating each brand in the portfolio and have been identifying where our time and resources are best spent. Badgley Mischka is a strong brand, and we believe it is in good hands with Mark, James, and Titan. However, we felt that it was in the best interest of our Company to divest this non-core asset and allocate our resources to our larger volume, higher margin brands. We expect to continue to evaluate opportunities to further rationalize the portfolio and maximize shareholder value.” Read more here.