Iconix Brand Group, Inc. (NASDAQ: ICON) has signed a new four-year licensing agreement with Sparks Glencoe Korea Co., Ltd., a wholly-owned subsidiary of FILA Korea Ltd., that will bring Zoo York, one of the East Coast’s first skateboarding-inspired lifestyle brands, to the Korean market. Iconix acquired Zoo York in 2011 and it’s one of 30 brands owned by Iconix Brand Group. The new deal provides Sparks Glencoe Korea Co., Ltd. with the exclusive rights to design, manufacture and market Zoo York apparel, footwear, underwear and accessories in Korea.

“With skateboarding making its Olympic debut in 2020, it’s an ideal time for Iconix to expand the Zoo York brand internationally,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, Inc. “Our new deal with FILA Korea is an extension of our already successful partnership with them on the Starter brand, which we launched earlier this year.”

“We look forward to bringing an iconic skateboarding brand like Zoo York to Korea through our new agreement with Iconix,” said Kevin Yoon, Chief Executive Officer and President of FILA Korea Ltd. “With the 2020 Olympics around the corner, there’s a great opportunity to cultivate the brand in our market. Zoo York is a wonderful addition to our portfolio of brands.”

About Zoo York

In 1993, three skateboard enthusiasts, Rodney Smith, Eli Morgan Gesner and Adam Schatz, teamed up to develop the East Coast’s first true skateboarding-inspired lifestyle brand – Zoo York. The trio took creative inspiration from New York City’s rapidly evolving skateboarding, music and art scenes to produce a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of skate decks and t-shirts steadily grew into a full–blown apparel collection that was designed to withstand the city’s rugged terrain. Today, Zoo York is a highly evolved, globally recognized brand with an unbreakable East Coast attitude and dialect.

For more information on Zoo York, please visit ZooYork.com.