Brand management company Iconix Brand Group, Inc. today announced an extension of its existing licensing deal with Bycop SAL, a leading manufacturer, importer, exporter and distributor in the home textile industry in the Middle East and Gulf Cooperation Council. Iconix Brand Group, Inc. and Bycop SAL have renewed their current licensing agreement for an additional ten years, through 2039. The deal includes four home brands owned by Iconix Brand Group, Inc., Cannon, Charisma, Fieldcrest and Royal Velvet. Under the extension, Bycop SAL will continue to have the license to design, manufacture and distribute all four brands in the bed, bath, nightwear, underwear and loungewear categories in the Middle East and Gulf Cooperation Council. Bycop and Iconix first began working together in 2002.

“Bycop looks forward to continuing our longstanding partnership with Iconix Brand Group and their portfolio of heritage home brands,” said Levon Nazarian, president of Bycop SAL.  “We’ve had great success with the Cannon, Charisma, Fieldcrest and Royal Velvet brands in the Middle East and we are excited to further cultivate these brands in collaboration with Iconix.”

“We see a substantial opportunity to further advance and develop our home business both domestically and internationally,” said Bob Galvin, president and chief executive officer of Iconix Brand Group, Inc. “Working with exceptional long-term partners like Bycop will help our home brands reach their full potential.”

Cannon, Charisma, Fieldcrest and Royal Velvet are four of almost 30 brands owned by Iconix Brand Group, Inc.

About Bycop SAL

Established in the late 1970’s, Bycop SAL is a leading manufacturer, importer, exporter and distributor in the home textile industry in the Middle East and Gulf Cooperation Council. Bycop believes that comfort, style and quality are fundamental characteristics of home furnishings. The company offers a wide variety of bed and bath products from the most recognized brands to satisfy different industries including household, medical, hospitality and retail.

Bycop covers a vast geographical area through its companies in the UAE, Kuwait, Iraq, Saudi Arabia and Oman. Bycop has the license for a variety of brands such as Cannon, Fieldcrest, Disney, Waverly and Charisma. Bcycop also markets private label brands including Valentini, Royale, Dream, Savoy and Classic.