Iconix Brand Group, Inc. has partnered with licensee Luneau USA Inc. to launch a new line of Ed Hardy Flavored Sparkling Tequila, RTD, (Ready to Drink), 12 oz cans, just in time for summer.  The new line will expand the Ed Hardy brand’s presence in the alcohol industry as the tattoo-influenced brand currently has a well-known assortment of wines and sangrias.

Ed Hardy Sparkling Flavored Tequila is the future of the hard seltzer industry. Brewed in Mexico, Ed Hardy Sparkling Flavored Tequila is paired with bold fruit flavors, making it a standout product in the market today. While most of the major players in the industry are producing a vodka-based product, the brand plans to separate itself from the pack with this new premium offering.

“We are thrilled to continue our successful partnership with Luneau to launch another Ed Hardy Ready To Drink beverage. The expansion comes at the right time as this category continues to rapidly grow. This is a natural progression for the brand, and we are confident this new offering will capture the attention of the Ed Hardy brand audience.”  – Bob Galvin, Chief Executive Officer and President at Iconix Brand Group, Inc.

The Ed Hardy brand is renowned for its bold creativity and fearless originality. It is a reflection on the life of Don “Ed” Hardy, known as “The Godfather of Modern Tattoos,” and it is the brand’s mission to honor his legacy. The Ed Hardy brand is built on a global community of unapologetically passionate individuals that are enthusiastic about telling their stories. Art, self-expression, and reinvention are at the heart of the brand.

The new line of Sparkling Flavored Tequila from Mexico and will be available in 2 flavors at launch: Orange Pineapple and Blood Orange Pomegranate. Containing 4.5% ABV, 99 calories per serving, 0g Fat, 0g Protein Ed Hardy Sparkling Flavored Tequila, Hard Seltzer will come in 12oz cans sold in 4-count packs. They are set to hit the shelfs later this month and will be available in strong Ed Hardy brand selected regions nationwide to start.