Starter Black Label, the premium athletic brand established in 1971 and owned by Iconix Brand Group, Inc., has collaborated on a capsule collection with Coca-Cola to mark the 50^th anniversary of its iconic Hilltop television commercial. The collection ties back to the enduring themes of unity, inclusion, optimism, and hope in the groundbreaking commercial which featured a diverse group of young people on a hilltop teaching the world to sing in perfect harmony.

Starter Black Label is one of over 25 fashion and beauty brands to interpret peace and harmony in a contemporary way for fashion fans around the world. The new collection will re-imagine the spirit of the Hilltop story for today with retro 70’s playfulness and an easy-going, fun vibe. Bold graphics with that same optimistic voice look at the past and offer a glimpse into the future with warmth, togetherness, and a hopeful spirit. Together, we form something more beautiful.

The Starter Black Label brand’s collaboration with Coca-Cola features short and long sleeve tees, fleece crews and hoodies showcasing bright graphics and colors. Retail prices range from $50 to $85. The collection is dropping Monday, August 16^th, 2021, and will be available on StarterBlackLabel.com and Coke retail stores nationwide.