Iconix Brand Group, Inc. and UMBRO, the most iconic football (soccer) brand in the world and the only sports brand solely focused on football, have signed a multi-year deal to be the official apparel partner for Soccer Shots, an international franchise program that provides children ages two through eight with an age-appropriate soccer and character development experience. Through the new partnership, UMBRO will be the exclusive supplier of jerseys for all Soccer Shots coaches and more than 350,000 children who participate in Soccer Shots’ programs each year. UMBRO will also support the Soccer Shots Foundation, which provides learning and development opportunities to underserved children through the game of soccer.

This year marks UMBRO’s 95^th anniversary and partnering with Soccer Shots will help the brand share its history and authenticity with a new generation. Today, the company combines its heritage with modern soccer culture to create authentic apparel, footwear and equipment that blend performance and style. An exclusive collection of UMBRO soccer apparel, footwear and gear for men, women and kids is available at Target stores nationwide and on Target.com.

Soccer Shots provides children with quality and engaging soccer programs under the guidance of childhood education specialists, professional soccer players and experienced, licensed soccer coaches. The Soccer Shots experience helps build confidence on and off the field and improves gross motor skills. This curriculum-based program is offered through 120 franchises, operating in more than 200 territories across nearly 40 states in the U.S. and Canada.

Globally, UMBRO operates in more than 100 countries around the world. The brand sponsors more than 120 clubs and 200 players worldwide. The ‘Double Diamond’ has been sported on and off the field by some of the world’s greatest players and teams. In addition to the UMBRO collection available at Target, the UMBRO Premier collection of on and off field apparel, footwear and gear for men, women and kids is distributed at soccer and sports specialty stores in U.S.

To stay up to date with the latest news from UMBRO, visit Umbro.com and follow @UmbroUSA on Instagram, Facebook and Twitter.

ABOUT UMBRO

In 1924, after witnessing a nation fall in love with football, Humphreys brothers Harold and Wallace established UMBRO, with fit and purpose at the heart of its design philosophy. UMBRO, owned by Iconix Brand Group, is the most authentic football (soccer) brand in the world and the only sports brand solely focused on football. The UMBRO family stretches across the four corners of the football world and the ‘Double Diamond’ is worn on and off the field with pride by players and fans alike. From professional to amateur players, fans to those inspired by football culture, UMBRO offers a wide selection of products across performance and lifestyle for all levels of the game. Recent lifestyle projects include collaborations with Christopher Raeburn, Henry Holland and Off-White.

ABOUT SOCCER SHOTS

Located just outside Harrisburg, Pa., Soccer Shots is an international franchise program that provides children ages two through eight with a developmentally appropriate soccer and character development experience under the guidance of childhood education specialists, professional soccer players and experienced and licensed soccer coaches. The curriculum-based program is offered through 120 franchises operating in more than 200 territories across nearly 40 states and Canada. Soccer Shots was founded by two professional soccer players who identified a need for quality and engaging soccer programs for children under age eight. For more information or to find a program near you, visit https://www.soccershots.org/. For more information on franchising with Soccer Shots, visit www.soccershotsfranchising.com.